Branding for the Built Environment

Communication Evangelists

John is an outspoken evangelist for sign design, a graphic designer, host and creator of the Sign Criteria podcast with super-producer Reena (“MegaWatts”).On the show, John and Reena talk with professionals about sign projects, design challenges, manufacturing technology, and the many ways humans communicate ideas.In Oklahoma City, John runs Lilly Studios and mentors next-generation sign makers through OKC Decals and “OK Sign Guys.”

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Send us a quick message about your project. Let us know if you need design help, or want to be on the podcast.

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Top 8 Elements Every Sign Criteria Must Include

1. Permits
Permits and approval processes are mandatory—local ordinances typically require applications, fees, and supporting docs like site plans or lighting specs.
Understanding permit type (temporary, major, administrative) helps avoid delays and compliance issues.2. Dimensions
Regulations specify precise maximum sizes and heights—e.g., 20 sq ft and 6 ft high for residential signs in many jurisdictions.
These limits protect visual consistency and prevent distractions or safety hazards.3. Placement
Location criteria define whether signs can be on private property, in rights-of-way, or face certain streets.
Setbacks, mounting heights, and orientation ensure visibility without obstructing accessibility or traffic flow.4. Illumination
Sign rules typically prohibit flashing, blinking, or glare-causing lighting and limit illumination hours near residences.
Acceptable lighting methods often include shielded external lights or halo-style illumination designed to minimize distraction.

5. Materials
Many guidelines emphasize durable, weather-resistant materials and recommend finishes that reduce glare and complement surroundings.
Material choices affect lifespan, maintenance needs, and aesthetic harmony with your building and neighborhood.6. Accessibility
ADA compliance is mandatory for interior and exterior architectural signage, including tactile lettering, braille, contrast, and placement standards.
Businesses must follow ADAAG or ABA guidelines to be inclusive and legally compliant.7. Design
Criteria often require integration with building architecture—cohesive style, appropriate scale, harmonious colors, and sufficient “white space” for legibility.
Simple and well-contrasted designs improve readability for pedestrians and drivers alike.8. Maintenance
Sign regulations typically include clauses on upkeep—keeping signs clean, in good repair, with painted backs and structural safety .
Poorly maintained signs can violate codes, diminish brand image, and even get removed by authorities.